There’s something quietly powerful about work made by hand, especially when it lives out in the world, weathering time, light, and the rhythm of a place. Will, the artist behind Vanzee Sign Co., is part of a small but enduring lineage of sign painters keeping that tradition alive.
Working primarily with gold leaf, enamel, and brush, Will creates bespoke signage that feels both timeless and deeply personal. His work can be found across storefronts, windows, and interiors, each piece layered with intention, craftsmanship, and a reverence for the past. In a world of vinyl and speed, his process is slow, precise, and rooted in care.
Photo credit: Alexander King
How do you warm up your hands (or mind) before working on your craft?
A hot cup of coffee and good tunes are my regular recipe for success.
What’s one thing you’d let go of if you could?
Grief, I think.
Who would you most like to high-five right now and why?
My dad. I miss him every day. He was my greatest motivator, and also one of my greatest critics.
What’s one tool (physical or mental) you can’t live without?
I could find a way to make most of the tools I use every day, brushes, rulers, paint, but without music, I would get no work done. Headphones are crucial for me.
What’s a ritual (big or small) that helps keep you grounded?
I spend an hour each morning walking off leash with my dog Jet in Fort Greene Park. It helps me get my thoughts in order and reminds me to slow down and notice things.
How has your relationship to your hands changed over time?
Growing up, I was smaller and less athletic than most of my peers. I wasn’t good at ball sports, and I used to see that as a weakness tied to my hands. Over time, as I’ve honed my craft, I’ve come to realize how skilled they are. Maybe not for shooting hoops, but they can move a brush in ways most people never will. I take care of my hands now, knowing they are the most essential tool I have.
What do you hope your work passes on to others?
For adults, especially older generations, nostalgia. A moment of being transported back to a time when towns were filled with hand painted signs. For younger people, wonder. I’m still amazed every day by gold leaf and hand lettering. I hope it reminds people that we do not need computers or technology to create something truly beautiful.